Post by account_disabled on Dec 30, 2023 5:23:48 GMT -5
When it comes to creativity, children have little to no envy of the most brilliant advertisers . Perhaps that is why in the new campaign of the cheese cracker brand Goldfish Crackers, it is children under 11 years old who monopolize all the spotlights and act in some way as art directors. To carry out the campaign, launched in Canada under the slogan, Goldfish Crackers and the Zulu Alpha Kilo agency encouraged parents across the country to share their children's drawings. In the first phase of the campaign, the participants' drawings were metamorphosed into books and games. And currently the 11 winners of the contest launched by Goldfish Crackers have seen their drawings come to life thanks to an outdoor advertising campaign whose tentacles extend throughout Canada.
The original works of art by the contest winners are also being disseminated through Instagram Stories and are also part of an augmented reality game developed by Mars Agency that is activated by scanning Phone Number List the barcode on the Goldfish Crackers packaging. "With so many Canadians facing a new wave of restrictions due to the coronavirus pandemic, putting children's imaginations at the forefront brings to the table the joy and inspiration needed to unleash the limitless potential of future generations ," explains Paloma Bentes. , marketing director for Campbell in Canada (the parent company of Goldfish Crackers). "Parents have only shared the importance of imagination in their children's development, especially now, when so much time is spent at home," she adds.
DATA SHEET Advertiser: Goldfish Crackers Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Creative Director: Susie Lee ACD Writer: George Ault ACD Art Director: Jacob Gawrysiak Client: Mieka Burns Client : Paloma Bentes Client: Friyana Engineer Client: Mariah Weir Group Strategy Director : Heather Segal Group Strategy Director: Sean Bell Account Team: Alyssa Guttman Account Team: Michelle Fournier French Partner: The French Shop Creative Director: Genevieve Vincent Creative Director: Joëlle Fournier Art Director: Jacinthe Archambault Account Team: Sébastien Bergeron Account Team: Émilie Maranda Account Team: Gabrielle Papineau PR Agency: Proof Strategies Inc. Media Agency: Spark Foundry Shopper Agency.
The original works of art by the contest winners are also being disseminated through Instagram Stories and are also part of an augmented reality game developed by Mars Agency that is activated by scanning Phone Number List the barcode on the Goldfish Crackers packaging. "With so many Canadians facing a new wave of restrictions due to the coronavirus pandemic, putting children's imaginations at the forefront brings to the table the joy and inspiration needed to unleash the limitless potential of future generations ," explains Paloma Bentes. , marketing director for Campbell in Canada (the parent company of Goldfish Crackers). "Parents have only shared the importance of imagination in their children's development, especially now, when so much time is spent at home," she adds.
DATA SHEET Advertiser: Goldfish Crackers Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Creative Director: Susie Lee ACD Writer: George Ault ACD Art Director: Jacob Gawrysiak Client: Mieka Burns Client : Paloma Bentes Client: Friyana Engineer Client: Mariah Weir Group Strategy Director : Heather Segal Group Strategy Director: Sean Bell Account Team: Alyssa Guttman Account Team: Michelle Fournier French Partner: The French Shop Creative Director: Genevieve Vincent Creative Director: Joëlle Fournier Art Director: Jacinthe Archambault Account Team: Sébastien Bergeron Account Team: Émilie Maranda Account Team: Gabrielle Papineau PR Agency: Proof Strategies Inc. Media Agency: Spark Foundry Shopper Agency.
