Post by lizaseo11 on Nov 9, 2024 23:25:32 GMT -5
Yandex Zen is a Yandex recommendation service, which is a kind of aggregator of articles and news in the browser start window, on the Yandex main page,:or in a mobile application.
Despite its unpredictable algorithm for issuing recommended articles based on user preferences, it has many advantages: its daily audience reaches 10 million people, allows you to generate traffic for the site for free, allows you to popularize the site even at the initial stages of promotion. There are more than enough advantages, aren't there? That is why in this article we will tell you about the nuances of working with Yandex Zen and the best ways to promote it to get more traffic.
How does the Yandex Zen algorithm work?
In essence, the Yandex Zen algorithm is artificial intelligence, which, based on machine learning and mathematical algorithms, analyzes the resources existing in the index, processes the information on these resources and determines the context, after which all processed materials are sorted by type, subject and other categories.
Next, Yandex Zen analyzes the materials and offers them to users based on their interests, viewing history, and preferences. When issuing a resource to the user as recommended, Yandex Zen takes into account a total of about 120 ranking factors, including viewing time, web page topic, social activity of users, sources used, etc.
RSS feed or Channel?
Yandex.Zen allows you to create and manage your own channel on the service or link your site's RSS feed to the service itself. What are the differences between these two ways of working?
When using an RSS feed, traffic goes directly to the site; when using a channel, everything remains inside Yandex.Zen, but you can place a link to your site in the materials.
When using the Channel, you need to create texts and format them in the Zen text editor; in the case of the RSS feed, there is no such need.
Articles on the Channel are shopify website design optimized for mobile devices, while optimization in the second case directly depends on the site.
You can connect monetization from Yandex.Zen to the Channel, in the second case there is no monetization.
Using the Channel allows you to get more detailed statistics, including impressions in the feed, reads, likes/dislikes, etc. Using the RSS feed, you can use only the site statistics.
Finally, you can create a Channel in Yandex Zen at any time - there are no restrictions. To connect the feed, you need at least 20 articles on the site.
Thus, to connect an RSS feed to Yandex.Zen, much more requirements are set for the site. If you do not want to double-check whether you meet the requirements, or you do not meet the minimum requirements, you can simply create a channel and start writing in it.
How to create a channel and add a site to Yandex Zen?
In order to create a channel in Zen, first of all you need to register on Yandex, and then register directly via this link by clicking “Become an author”.
Zen
That's it! Now you have your own channel!
As for adding a site: there are certain requirements for authors. Firstly, the site must be at least 1 month old, secondly, the minimum number of publications with at least 1 image is 20.
If your site runs on WordPress, you need to download the RSS For Yandex Zen plugin , install it on your blog and in the settings specify the most suitable topic for your blog/site:
4
After saving the settings, the feed will already be available at your-site.com/feed/zen/.
Next, you can combine your channel and feed via Yandex.Webmaster, using the same account for the channel and feed to log in. Next, you should confirm your rights to the site, after which you should go to Zen again and send the RSS feed for moderation (by clicking the “Check” button).
5
The moderation period lasts 3-15 days, depending on the resource itself.
Zen
How to connect Metrica to your channel in Yandex.Zen?
In Zen you can see 5 main metrics: number of clicks, impressions in the feed, reads, number of likes/dislikes and time spent reading materials (not applicable to narratives, only to regular articles).
If you need to get more information about your audience, you can connect Yandex Metrica.
To do this, you need to go to the counter creation page , add a name, specify the address of your channel in the "Domain" section, accept the terms of the agreement and create a counter.
The next step is to go to "Main", copy the counter number, and paste it into the metric connection field in the profile. Visually, it looks like this:
Despite its unpredictable algorithm for issuing recommended articles based on user preferences, it has many advantages: its daily audience reaches 10 million people, allows you to generate traffic for the site for free, allows you to popularize the site even at the initial stages of promotion. There are more than enough advantages, aren't there? That is why in this article we will tell you about the nuances of working with Yandex Zen and the best ways to promote it to get more traffic.
How does the Yandex Zen algorithm work?
In essence, the Yandex Zen algorithm is artificial intelligence, which, based on machine learning and mathematical algorithms, analyzes the resources existing in the index, processes the information on these resources and determines the context, after which all processed materials are sorted by type, subject and other categories.
Next, Yandex Zen analyzes the materials and offers them to users based on their interests, viewing history, and preferences. When issuing a resource to the user as recommended, Yandex Zen takes into account a total of about 120 ranking factors, including viewing time, web page topic, social activity of users, sources used, etc.
RSS feed or Channel?
Yandex.Zen allows you to create and manage your own channel on the service or link your site's RSS feed to the service itself. What are the differences between these two ways of working?
When using an RSS feed, traffic goes directly to the site; when using a channel, everything remains inside Yandex.Zen, but you can place a link to your site in the materials.
When using the Channel, you need to create texts and format them in the Zen text editor; in the case of the RSS feed, there is no such need.
Articles on the Channel are shopify website design optimized for mobile devices, while optimization in the second case directly depends on the site.
You can connect monetization from Yandex.Zen to the Channel, in the second case there is no monetization.
Using the Channel allows you to get more detailed statistics, including impressions in the feed, reads, likes/dislikes, etc. Using the RSS feed, you can use only the site statistics.
Finally, you can create a Channel in Yandex Zen at any time - there are no restrictions. To connect the feed, you need at least 20 articles on the site.
Thus, to connect an RSS feed to Yandex.Zen, much more requirements are set for the site. If you do not want to double-check whether you meet the requirements, or you do not meet the minimum requirements, you can simply create a channel and start writing in it.
How to create a channel and add a site to Yandex Zen?
In order to create a channel in Zen, first of all you need to register on Yandex, and then register directly via this link by clicking “Become an author”.
Zen
That's it! Now you have your own channel!
As for adding a site: there are certain requirements for authors. Firstly, the site must be at least 1 month old, secondly, the minimum number of publications with at least 1 image is 20.
If your site runs on WordPress, you need to download the RSS For Yandex Zen plugin , install it on your blog and in the settings specify the most suitable topic for your blog/site:
4
After saving the settings, the feed will already be available at your-site.com/feed/zen/.
Next, you can combine your channel and feed via Yandex.Webmaster, using the same account for the channel and feed to log in. Next, you should confirm your rights to the site, after which you should go to Zen again and send the RSS feed for moderation (by clicking the “Check” button).
5
The moderation period lasts 3-15 days, depending on the resource itself.
Zen
How to connect Metrica to your channel in Yandex.Zen?
In Zen you can see 5 main metrics: number of clicks, impressions in the feed, reads, number of likes/dislikes and time spent reading materials (not applicable to narratives, only to regular articles).
If you need to get more information about your audience, you can connect Yandex Metrica.
To do this, you need to go to the counter creation page , add a name, specify the address of your channel in the "Domain" section, accept the terms of the agreement and create a counter.
The next step is to go to "Main", copy the counter number, and paste it into the metric connection field in the profile. Visually, it looks like this:
